Seeds marketing should aim to satisfy the farmer’s demand for reliable supply of a range of improved seeds varieties of assured quality at an acceptable price. We have continued to expand our sales force this year. Our sales representatives are highly trained and knowledgeable, and we provide the tools and development programs they need to improve further their level of service to customers. Our field sales force is unique in the industry in its scale and closeness of contact with growers. We also maintain excellent relationship with agricultural consultants and professional agronomists who play a significant role in influencing grower decisions. In our major markets, distributors are key to sales performance. We have long-standing relationships with major distributors who share our focus on providing innovation and service to the grower. In emerging markets, we are working with distributors to facilitate technology adoption among growers.
Bapna Seeds has a robust and energetic marketing team who are working tirelessly. The marketing network comprises of 7 C&F agents; around 700 distributors, more than 2000 dealers and sub-dealers spread across 14 states in the country. We are operating in states of Madhya Pradesh, Maharastra, Chhatisgarh, Uttar Pradesh, Bihar, Odisha, Jharkhand, Gujurat, Rajasthan, Punjab, Haryana, Himachal Pradesh, Delhi and Uttarakhand.
Bapna Seeds not only provides the best quality seeds to farmer but also provides them with additional services that are designed to benefit farmers significantly. Bapna Seeds marketing team also delivers a series of promotional campaigns and extension services to farmers. Pre- seasonal promotional activities include poster campaigns, jeep campaigns and farmer meetings to create product awareness. Post-seasonal promotional activities include crop shows and field days, front line demonstration programs. These campaigns ensure that farmers are aware of the variety of seeds offered by Bapna Seeds its products and so that they are optimally benefited by using these seeds.
